“Approximately 90% of participants looked at the sponsored results above the organic results in each search task. […]
Fewer participants looked at the sponsored results on the right side of the page – only 28% of participants looked at these results on Google and 21% on Bing. […]
100% of participants looked at the organic search results in each search.”
Ha, organic still the best way to go.
Still worth creating a great organic search response with lots of page results you own.
More info @